We build brands through strategy, worlds through narrative, experiences through movement and community through collaboration.
Brand strategy, storytelling and creative direction for founder-led businesses.
Give customers a reason to choose what you’ve built.
I help founder-led businesses attract new customers and keep the ones they’ve earned by bringing the person behind the brand to the front.
The founder’s origin story
- Aristocrazy at Mercedes-Benz Fashion Week Madrid
The founder’s origin story
Nobody else has your story.
Someone else can offer a similar product or service. Nobody else is you.
People care about people. When they know why you started your business, what you believe in and the mission you’re pursuing, they can see what they have in common with you. That gives the right people a personal reason to choose your brand.
For the customers you already have, your story puts words to what they value about doing business with you. Each time you live up to those values, you give them another reason to stay. That’s how you build a relationship that lasts beyond a single campaign.
How this helps your businessStrategic consultancy & creative direction
Bring the founder to the front.
You know why you started. Your team knows how that belief shapes the work. Your longtime customers know what they’d miss if they went elsewhere. I work with you to find the thread between those answers and bring your origin, your values and your mission into the way your brand speaks.
Together we decide who you want to reach, what part of your story will matter to them and where they should hear it from you. It might be the first words on your website, a conversation people can listen to, or a letter to customers who haven’t heard from you in a while. I can lead your team or bring in MTA (opens in a new tab), my creative and production studio, to make it with you.